A recent article from Flurry shows the promise of the future iPhone market through it’s iTouch users. The idea is that all the younger people that own the iPod Touch are going to be the same people that later buy an iPhone when they can afford phone plans.
When today’s young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface. This translates into loyalty and switching costs, allowing Apple to seamlessly “graduate” young users from the iPod Touch to the iPhone.
What a diabolical plan!