Get a LoD of this: Revving Maserati engine has a biological effect on women.

012009_revvingengine

Maybe it’s a bogus study, but CarAndDriver.com reports:

A study conducted by British insurance company Hiscox reveals that the sound of a revving Maserati engine has a biological effect on women. Those who took part in the study listened to a variety of engine sounds from a number of cars, and after hearing the Maserati engine, all of the female test subjects had higher testosterone levels in their blood.  High testosterone levels in the blood can be indicative of a stirred libido.

Fortunately, for those of us that can’t afford a Maserati, the company is now offering ring tones of the engine sound.  For some reason I just don’t think that’s going to do the trick.

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