Taylor Graves on Social Media Marketing: Why not paying attention to social media is a mistake

Taylor Graves recently published a post about why companies should jump on the social media marketing bandwagon.   I won’t give away the whole post, but in it she outlines an example of how a company’s involvement in social media had an amazing positive effect for a company.

This post falls directly in line with the book I’m currently reading during all of my airport headaches/flight cancellations: Groundswell: winning in a world transformed by social media.  It outlines many case studies of different companies experiences with social media.  The book is from Forrester Research, so they are definitely qualified to talk about this subject.  It’s really a great book that makes sense and is easy to read and understand.  I would recommend it to anybody interested in the impact of social media, especially for those owning a company or managing a purposeful blog.  Collaboration and conversation is VERY powerful and this book shows how to use it to your advantage.  It really shows “Why not exploring Social Media Marketing for your Company is a Mistake.”

So go take a look at Taylor Graves’ post and then grab a copy of Groundswell!

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2 Comments

  1. Posted December 22, 2008 at 3:55 pm | Permalink

    Thanks for the shout out Devin. I’m buying this book!! Looking forward to discussing this more with you… Thanks again for the book recommendation. I can’t get enough info, back up, and support about why social media is effective and worth while — because I constantly am running into people who can’t understand, don’t want to try to understand the social web world! I’m looking forward to reading this. Merry Christmas! I’m off to shop on Amazon!

  2. Posted December 22, 2008 at 4:07 pm | Permalink

    You’re very welcome Taylor! Your blog and Social Dreamium was the first thing I thought of once I got into the book. I love some good intelligent conversation so I’ll be looking forward to talking with you. Merry Christmas!

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